Built on Quality, Transparency & Honest Craft.
How VEYANO started from small-scale kitchen experimentation in Karnal to a focused, emerging Indian snacking brand.
The Problem We Observed
Like millions of Indians, our 4 PM tea-time and late-evening work sessions were often accompanied by whatever snacks were within reach. But turning over the packs on our pantry shelves revealed a disappointing reality: almost every commercial namkeen, chip, and extruded puff was fried in refined palm oil, packed with maltodextrin and synthetic flavor enhancers, and masked behind deceptive front-of-pack claims like 'Diet', 'Healthy', or '100% Guilt-Free'.
Starting Small with Roasted Makhana
We realized that Indian food tradition already had the answer: popped lotus seeds (makhana). Packed with natural plant protein, rich in dietary fiber, naturally gluten-free, and delightfully crunchy. However, much of the commercial flavoured makhana on the market was either deep-fried or coated in heavy palm-oil sprays to make synthetic seasonings stick.
In Karnal, Haryana, we started experimenting with hot-air dry-roasting techniques. We tested hundreds of roasting cycles to find the exact temperature and airflow curve that pops and dries each seed from the inside out — creating a shatter-crisp crunch without needing heavy oil baths.
Learning Directly from Our First Customers
We didn't launch with massive marketing campaigns. We produced small batches, handed them to friends, fitness enthusiasts, working professionals, and early online buyers, and listened obsessively to feedback.
Customers told us they wanted cleaner seasoning, pink salt instead of regular refined sodium, and complete honesty about any oil used. We listened and refined our recipes: 0% added oil for Classic Plain, and under 1.5% cold-pressed rice bran oil mist strictly for spice adhesion in our salted and peri-peri variants.
Our Long-Term Vision
VEYANO is not just a makhana company. We are building a modern Indian snacking brand rooted in genuine food science and transparent labeling. As we grow, we will expand into additional roasted snack categories, innovative trial pack formats, and discovery boxes designed for mindful, everyday Indian households.
We don't claim to be a massive corporation. We are a dedicated, quality-obsessed team committed to making food you can trust.
"We want our customers to understand what they are eating instead of asking them to blindly trust marketing claims."
— Keshav Gandhi, Founder, VEYANO Foods